Little Leaf Farms Business Model: How a “Simple” Greenhouse Strategy Is Disrupting America’s Lettuce Supply Chain

Little Leaf Farms is quietly rewriting the rules of salad in America—using high-tech greenhouses, hydroponics, and a ruthless focus on local freshness to outcompete West Coast lettuce on taste, shelf life, and sustainability. This blog unpacks the Little Leaf Farms business model through the IFAL framework—Value Proposition, Distribution Strategy, Complementary Partnerships, and Sustainability—and explores the strategic dilemmas leaders should watch as controlled-environment agriculture (CEA) scales